This is an interim microsite while my regular website gets a big facelift after my rebrand.
Strategy. Copy. Creative.
Building human brands.
Because people don't connect with 'brands', they connect with other humans.
Capitalism sucks, but we're stuck here.
Look. I'm no convert to the cult of capitalism, but I like nice things. I want everybody to be able to have nice things. So if we're here anyway, we might as well make it good.
The thing that gets me to my desk every day is the opportunity to make this money-driven system less sucky by building human brands that promote connection.
I help businesses be more connected to their audiences, by building, improving, and growing human brands.
And more importantly, I help business owners be more connected to themselves, by building brands that align with their true selves and businesses that allow them to pursue the things in life that really matter to them.
You can have the most unique product or service, the noblest philosophy, and the most touching, inspirational backstory ever.
If you can’t communicate that? It. Doesn’t. Matter.
Nobody knows what you can't tell them.
It feels overwhelming and exhausting trying to work on your website or put out any content. Why is everything so confusing?
You're wasting resources and losing customers and clients because what you're putting out isn't connecting with your people.
Your brand doesn't stand out in a crowded market and you can't quite communicate why people should choose YOU.
If any or all of the above sound like you, I'd bet my left hand (that's my good one) that it's because you're not clear on your brand identity and messaging strategy.
If you’ve ever agonised over a text message, you know that words have power. Your business deserves the right words. You deserve me on your team.
Are you a...
...brand or marketing agency that needs to fill a skill gap to deliver a project?
Whether you need an extra set of hands on the tools, or someone to step in and fill a skill gap, I've been helping agencies flesh out their capabilities and deliver projects for their clients on time and on budget for years.
(And yes, I whitelabel.)
...business owner or founder trying to give your brainchild the best chance of survival?
Maybe your business is picking up momentum and it's time to evolve your brand. Maybe you never did your branding in the first place. Maybe you're ready for your first, or next website.
Wherever you're at, if it's time to sell, you better have your identity and messaging down pat first.
Writer. Podcaster. Handstand enthusiast.
As a neurodivergent, queer, mixed-race person of colour, the road most-taken has never been a great fit for me. I finished a degree in Psychology* and knew deep down that being a therapist wasn't for me - but I still wanted to help make peoples lives better.
After floating around some media internships, a gig at a magazine and starting some freelance copywriting on the side, I eventually got myself a normie 9-5 job at a marketing agency and did 6 months in an office.
It. Was The. Worst.
I didn't always dream of running my own business, but I learned very fast that giving up control over my life and my time was not a vibe. So here I am, doing my best to build a joyous existence in capitalism, and helping others do the same.
*I don't call myself The Branding Psychologist just for funsies.
Buy the Tone of Voice Strategy Workbook (AU$45)
Part brand strategy, part brand voice guide. This self-paced workbook walks you through the process I take my clients through when creating the foundation of a strong brand. That's thousands of dollars worth of knowledge packaged up in one neat, (kinda) easy workbook!
5 steps to a BRAVE brand ($9)
This self-guided mini course takes you through each of the 5 steps of conducting a brand audit using my signature BRAVE framework. That's 5 digestible segments packed with psychology-backed steps to make sure your brand is connecting with your audience at every touchpoint.
If you’re efficient up to your eyeballs and you have systems and processes up the wazoo, power to you.
If not, you’ll love this podcast.
Two frantic type-As with unreasonably high expectations of themselves on a mission to find that elusive trifecta: fulfillment, balance, and success.
We explore ways people from all walks of life have built their businesses while they try to work out what success looks like for them.
Our biggest lesson? The best life is the one that works for you.
Get instant access to the Branding Manifesto Handbook
The (mostly) painless guide to creating a brand with a human personality that your audience can relate to and wants to follow.
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